June 13, 2025 : Xsolla, a global leader in video game
commerce, today announced the launch of the Xsolla Buy Button for Mobile Games,
a direct-to-consumer payment solution designed to help mobile developers keep
more of what they earn by saving on traditional platform fees. This release
follows a significant U.S. court ruling on April 30, 2025, prohibiting Apple
from blocking external payment links or charging commissions on third-party
U.S. storefronts, giving developers new opportunities to connect with players
and grow revenue.
With the Buy Button for
Mobile Games, game developers can embed direct payment links inside their
games, leading to a browser-based checkout powered by Xsolla Web Shop and
Xsolla Pay Station. This checkout supports the sale of virtual items,
currencies, and bundles, delivering a seamless player experience while avoiding
up to 30% in platform fees.
Developers can now create a
quick-to-create external link within their video game experience on an iOS
mobile device. When a player taps the link, it opens up a streamlined
browser-based checkout delivering a secure, pre-authenticated, frictionless
purchase experience, allowing users to purchase their favorite game in fewer
clicks. In addition, mobile game developers can also gain access to catalog
synchronization, loyalty tools, personalized offers, and integration options
required to manage the offers provided in the external link with little to no
custom development.
Key Benefits of the
Xsolla Buy Button:
- Zero Platform Commission: Reclaim up to 30% of your
revenue by saving on platform fees, minus standard payment processing
costs. - Implementation: Under the April 2025 U.S. court ruling,
developers can connect external payment links in-app without platform
interference. - Frictionless One-Tap Purchase Flow: Players can purchase specific
items directly from in-game offers using autofill and one-tap methods,
delivering a seamless checkout experience native to the game. - Simplified Tax and Compliance: Xsolla is the Merchant of
Record, handling global tax calculation, collection, and remittance.
Third-party tax solutions are unnecessary. - Loyalty and Player Rewards: Boost retention and engagement with
loyalty programs and personalized reward options tied to player behavior
within the game experience, whether in-app or online. This feature also
enables issuing prepaid gift cards and parental control integration for
all purchases. - LiveOps Sync: Align web-based promotions with in-game
events, seasonal content, and player-achieved milestones to maximize the
relevancy and impact of the offers provided to players. - Parental Control and Gift Cards: Built-in parental control and gift
cards are available worldwide. - Multi-Channel Commerce: Extend monetization beyond the
app to the web, Discord, Telegram, and other community channels where
players engage.
“This court decision is a
turning point for mobile game developers in the US and around the world. The
Buy Button is available today through the Xsolla Web Shop,” stated Chris
Hewish, Chief Strategy Officer at Xsolla. “Developers can register through the
Xsolla Publisher account, use the Instant Web Shop template, and generate links
in minutes without requiring custom coding. This rollout reinforces Xsolla’s
commitment to building flexible, global commerce tools empowering developers to
succeed and scale their business across multiple platforms.”
This offering is a game
changer by giving mobile game developers control of their monetization, the
ability to build closer relationships with their players, and the confidence to
grow their business with long-term sustainability without previously imposed
constraints.
Web Shop Integration
Guide: xsolla.pro/webshop-integration
Buy Button for Mobile Games
Integration Guide: xsolla.pro/buybutton
Mobile SDK Integration
Guide: xsolla.pro/mobile-sdk-guide
View Video: youtu.be/Aj6gtHw5BFQ
About Xsolla
Xsolla is a leading global video
game commerce company with a robust and powerful set of tools and services
designed specifically for the industry. Since its founding in 2005, Xsolla has
helped thousands of game developers and publishers of all sizes fund, market,
launch, and monetize their games globally and across multiple platforms. As an
innovative leader in game commerce, Xsolla’s mission is to solve the inherent
complexities of global distribution, marketing, and monetization to help our
partners reach more geographies, generate more revenue, and create
relationships with gamers worldwide. Headquartered and incorporated in Los
Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala
Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.
For more information, visit xsolla.com
